AMERICAN ON VINE

After the initial buzz surrounding the launch peaked a few weeks back, I recently downloaded the Vine app for my iPhone 4GS, and quickly became obsessed with the new realm of creating / sharing six second clips in the same manner that I fell in love with Instagram (and twitter... and facebook... and blogging for that matter).

In a world where it seems like there is a new social media app-of-the-moment every few months, most people are resistant to adopting yet another platform into their already robust portfolios. So it begs the question, why bother with one more icon on your already cluttered home screen? For me, whether I'm acting as a photographer, copy writer, video director or editor-- or when I'm concepting marketing campaigns, the answer is simple:

I like telling stories.

Each channel lets me tell different kinds of stories. I love Vine because it's inspired me to look at things from a fresh perspective, and has unlocked a deeper form of narrative storytelling unseen in other social media sharing apps. A find myself searching for a completely different type of subject: telegenic opposed to photogenic, unexpected tableaux of motion.

The user interface and flow is also really nice. I like being able to control the "takes" and "shots" within each six second clip. It's already impressive to see the wide diversity of styles and results generated by the relatively small group of initial users. Hopefully, we'll continue see the community and stream of awesome content grow as more and more users join the network (which technically is run by and a part of twitter).

GET ON VINE. 

Follow me on Vine @ Jeff Cleveland
Download Vine here: https://vine.co/

UPDATE: Things Get K-K-Kinky On Broadway

File this under "WTF Were They Thinking" :

Kinky Boots, the new musical from Cindi Lauper and Harvey Fierstein based on the 2005 indie film, recently moved into it's home on the great white way at the Al Hirschfeld theater on West 45th Street. Producers were quick to decorate the theater's facade with the show's marketing, but perhaps they were a little too quick. 

The show's branding is really cute-- the letter "K" formed by two knee-high booted legs. However, no one seemed to realize that the iconic logo created a different message all together.  When they wrapped these large columns, didn't anyone catch the giant "K-K-K" ?????

#inapproriate

Broadwayworld featured the show in their "Up On the Marquee" column, but were kind enough to leave this questionable shot out.


UPDATE: Apparently, the producers came to their senses. The day after I originally posted this, a change was made to the center column, eliminating the cultural faux pas.

Minnie, the Fashionista

Disney and Barney's are plugging in for "Electric Holiday" a short film highlighting the season's biggest fashion trends and celebrating some very notable figures (Linda Evangelista, Daphne Guinness, Naomi Campbell, and Lady Gaga... just to name a few).

The stylish video gives us a glimpse into Minnie Mouse's ultimate fashion fantasy as she strolls the streets of Paris, walks the Lanvin Runway, and hob-knobs with all the beautiful people. 

CLICK HERE TO WATCH THE FULL VIDEO

CUT IT OUT

Pop diva superstar Rihanna is currently on a record-setting world tour, visiting 7 countries, doing 7 shows in 7 days.

She has invited 150 of her closest friends, fans, and photogs to join her as they travel in style aboard a private 777 jumbo jet.

Yesterday, she posted this pic on instagram featuring the fabulous face of drag royalty, RuPaul.... or at least a cardboard cut-out of the Glamazon.

 

This of course totally made me think of another great cardboard cut-out, RIRI herself! Logan Keslar was lucky enough to score this life-sized replica of the singer while shopping at a drugstore in Detroit. Looks like Rihanna just loves posing for pics.

CLICK HERE FOR MORE PHOTOS OF RIHANNA AND THE CAST OF LA CAGE AUX FOLLES.

Dior GAMES

Totally obsessed with this progressive, albeit unexpected approach Dior is taking with their new visual identity.

Pete Cashmore Talks Connectivity & Technology For Good

"There's so much you can do when you're just MORE connected."

I just walked in the door from "another day at the office" and turned on NY1 to see semi-dreamy (?) techno-digi-social wonder boy Pete Cashmore, CEO and founder of mashable.com.

Having worked in the Experiential Marketing / Brand Consulting realm for a minute, I was truly struck by the closing line of the interview.

"If we can just get the tools of connectivity into people's hands there's amazing, magical things they can do with it, far more than figuring out how to launch a media site from rural Scotland. You know? They can change the world, build trade in their countries, they can create livings for themselves they can become self-sustaining. There's so much you can do when you're just MORE connected."

Box of Surprises

Escape Machines - Surprise from The Cool Hunter on Vimeo.

Special thanks to Jeff Wapner.... 

facebuck

Get stupid with Diesel.





Read more of the story here. 

Or here.

Slam Dunk.

In anticipation of the World Basketball Festival, NIKE rolled out this mobile marketing vehicle here on the busy streets of SoHo. Inside guests can create custom pair of Nike/Jordan Converse.

 Learn more about the World Basketball Festival here. 

and here.

Another Reason to Hate Cupcakes

This story made me feel sick to my stomach-- just like a trip to Magnolia.

Hey, look at this big sign.

No. It's really big. Really, really, really big.

Like, the biggest.

According to the Nokia Press Release:

"A signpost the size of two London buses will be suspended next to the capital's iconic Tower Bridge as Nokia asks Brits to map out - and point to - the nation's 'Good Things'." London, UK - October, 2009
 

The World's Biggest Signpost from adghost on Vimeo.